<!DOCTYPE html>
<html>
<body>
<form runat="server">

<p>BulletStyle is CustomImage</p>
<asp:Bulletedlist BulletStyle="CustomImage" BulletImageUrl="img_pin.gif" id="bl1" runat="server">
   <asp:ListItem Value="Item 1" />
   <asp:ListItem Value="Item 2" />
</asp:Bulletedlist>

</form>
</body>
</html>